While completing my studies in Media Design and Design Technology at Münster University of Applied Sciences, alongside my Spanish Language studies at the University of Münster, I began my journey as a graphic and web designer. I collaborated with local entrepreneurs on projects like Fyal Central, designed websites for cultural events such as the Vielsicht Festival, and created album covers for musicians, including HÆCTOR. As my freelance work evolved, I expanded my focus beyond web and graphic design to include deeper involvement in the conceptualization and branding processes for companies, like the branding and visual identity of NÀU. My current emphasis is on developing visual concepts from the ground up and collaborating with advertising agencies, such as Port-Neo, to shape impactful campaigns and pitches.